It was in 2017 that the very first version of the Mon Guerlain perfume appeared, symbolizing absolute femininity and the immense know-how of the Guerlain brand . Rich in emotions, this perfume seduced us with its floral, oriental and gourmet breath. In addition, he also had a muse of choice, in the person of Angelina Jolie. It’s simple, if you follow the scent outputs a little bit, you could not miss this essence! Since then, Mon Guerlain has been renewed year after year. In 2021, it becomes Mon Guerlain Sparkling Bouquet and gets a new advertisement.
Angélina Jolie, still the face of the Mon Guerlain saga
To establish the notoriety of its perfume, the Guerlain house has relied on an ambassador of choice. In the cinema, Angélina Jolie continues to chain roles. From Tomb Raider to Maleficent, including Mrs Smith alongside Brad Pitt, she is now considered one of the most famous actresses on the planet. In addition, she is also recognized as a committed woman, with a big heart. As proof, in 2017, she decided to donate all of her advertising fee for the Mon Guerlain perfume to charities. Once again, she is the one who returns in the advertising campaign for Mon Guerlain Sparkling Bouquet. In just four years, the beautiful actress has simply become inseparable from this fragrance.
Mon Guerlain Sparkling Bouquet, the fragrance of a radiant woman
Guerlain does not hide its enthusiasm for its new essence and speaks of De Mon Guerlain Sparkling Bouquet as a “dazzling fragrance like a radiant smile where the essential lavender-vanilla duo is sublimated with a sparkling pear note and ‘a luminous sambac jasmine’. However, it is precisely this positive momentum that we find in this advertisement. Likewise, on the screen, the quadrilobed bottle of Mon Guerlain Sparkling Bouquet, an emblematic and historic piece of Guerlain, appears several times. It explodes with vitality and is reconstituted at the end of the advertisement, through the intermediary of numerous flowers. There is therefore a perfect coherence between the spirit of this new essence, its scent and its advertising images.
The intimate and playful staging of Guerlain advertising
Since the launch of Mon Guerlain, in each of the advertisements featuring a perfume from this collection, Angélina Jolie plunges us into her privacy. The first TV spot was shot in his country house. The second took place in Cambodia, the adopted land of Angelina Jolie, where she adopted her first son. This time, it is when we wake up that we find the beautiful actress. All smiles and simply dressed in white sheets, Angélina Jolie plays with the camera and connects devastating smiles. Mischievous and very positive, she gets drunk on the scent of her perfume and it seems to start her day off on the right foot. So what are you waiting for to do the same?