Of course, Dior has proven time and time again that it has never lost its daring and creativity in perfumery. With Fahrenheit in 1988, Dior dares a floral and warm fragrance with a deep wake for men in search of adventure and great outdoors. Not only does Fahrenheit innovate, but in addition it offers an absolutely exquisite dreamlike and advertising universe. Today the accords of this beautiful icy-burning perfume have become legendary, as have its advertisements elsewhere.
Fahrenheit a male legend between dreams of flowers and leather accords
Fahrenheit was born in 1988 after the great hippie patchouli scents or “green winds” and in the midst of these powerful and captivating wakes as dispersed by Poison, his feminine alter-ego. Colognes are thus outdated and masculine sensualities discovered to open a new path to complex, contrasting and mysterious men’s fragrances.
From this innovative olfactory path is “born” of the nose Jean-Louis Sieuzac, Fahrenheit. Inspired and innovative, relying as much on works sowing the hot and cold of pop-art as on the brilliant contrasting olfactory modernities, Fahrenheit explodes in scorching heat and is noticed by advertisements with divine cinematographic aesthetics.
Because Fahrenheit is not only a great perfume , it is also a fragrance that has established itself through the exceptional quality of its advertising communication. There is only Fahrenheit who can boast of having had an advertising film signed by the great Ridley Scot in 1988, then a second in 2004 signed by David Lynch!
The first spot signed by film director Ridley Scott is certainly the one that has remained the most in the memory of advertising, as the quality of the dreamlike universe is exceptional for a perfume advertisement. This image of the man walking alone on a pontoon in search of space and who finds himself facing strange universes and burning colors is intuitively associated with that of Fahrenheit. Nevertheless, the so-called “elevator” advertisement in 2004 is not left out with regard to the beauty of the fantastic aesthetic given to this beautiful Fahrenheit.
Fahrenheit’s iconic and innovative wood-violet leaf accord
In addition to the beauty of the fragrance, the house of Dior likes to invoke beautiful legends around the creation of Fahrenheit. Thus the bottle with the magnificent gradations of fiery colors would be the result of a technical error by its manufacturer Saint-Gobain… In a more certain way, the shimmering colors of Fahrenheit are inspired by the paintings of Jacques Rosenquist and the unprecedented curves of his glass of L artist Brancusi.
Fahrenheit opens with an icy lemon and lavender start. Then in the heart we finally discover the famous wood-violet accord, known as the “Fut R” note, created from a hawthorn wood as well as from the synthetic note of methyl octylcarbonate which recreates a violet. A floral accord of jasmine and honeysuckle brings a subtle delicacy to this fiery masculine. Indeed the sensual heat of patchouli, vetiver and leather carry the man of Fahrenheit towards a deep and torrid dimension.
“These are the shocks that create the myths… In 1988, an olfactory UFO disrupted the universe of men’s perfumery: Fahrenheit was born. The very idea of this fragrance sprang up in New York in front of
“Fahrenheit 1982” and “Brighter than the sun”, two paintings by James Rosenquist, master of Pop Art. Dior for Fahrenheit.